When TV and games meet…

From Media partners take further step into virtual world | The Guardian:

“Endemol and Electronic Arts [EA] will team up to allow viewers to create online representations of themselves which they can enter into virtual versions of hit television programmes. Among the first fruits of the partnership will be a version of Big Brother allowing users at home to compete against each other in their own versions of the show. The “avatars” will also be able to take part in versions of other Endemol shows such as Deal or No Deal.”