IAB’s new body to rival Barb for online measurement

From MediaWeek:

“The Internet Advertising Bureau is to set up a new body to find a measurement system for online audiovisual content, such as video-on-demand, as a potential rival to Barb.

“The Streaming Video Council, which is due to have its first meeting in the next few weeks, has been promoted by technology companies and is set to replicate efforts by Barb to pioneer a system that could become a currency for advertisers.”


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s