IAB’s new body to rival Barb for online measurement

From MediaWeek:

“The Internet Advertising Bureau is to set up a new body to find a measurement system for online audiovisual content, such as video-on-demand, as a potential rival to Barb.

“The Streaming Video Council, which is due to have its first meeting in the next few weeks, has been promoted by technology companies and is set to replicate efforts by Barb to pioneer a system that could become a currency for advertisers.”

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