Can CBS Make Mobile Pay Off?

From MediaPost Publications:

“CBS HAS STRUCK A DEAL with Sprint to make ad-supported versions of “Jericho,” “Evening News with Katie Couric” and other TV programs available on mobile phones. The deal marks yet another CBS experiment to distribute shows via non-traditional methods. CBS was one of the first to sell programs on Google Video. Additionally, CBS has flirted with YouTube more than the other major networks, placing clips from shows like “CSI” on the Google-owned site and also creating a March Madness channel on it.”

And in a related article a report by iSupply predicts “the mobile content market globally is set to double in size between 2007 and 2011”

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