‘Mobisodes’ – what works on mobile TV

MediaPost on mobile phone TV ‘mobisodes’:

“Prom Queen” may be the first mobile video series that works with and for the platform. It comes in daily doses that are under two minutes. Unlike many of its predecessors, the daily and brief nature of the show invites routine viewing. Much like the 15-minute radio soaps of the 1940s or the newspaper comic strip, these shows are as regular as they are consumable. Getting a series like this into daily routine is going to be critical to the success of the format. A twice-weekly or once weekly series is too easily forgotten on a cluttered and inconvenience phone deck. Mobisode programmers should be emulating comic strips, not prime time.”

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