Olympics boost use of interactive TV


Olympics boost use of interactive TV

Tuesday, August 24 2004, 11:58 BST

By Daniel Kilkelly


Olympics boost use of interactive TV


Interactive TV coverage of the Olympic games has proved to be a massive success, the BBC has revealed.

A record-breaking 6.1 million UK viewers have used the BBC’s interactive service, which allows fans to choose the Olympic event that they wish to view.

The BBC’s interactive TV service is also being used for longer periods of time since the start of the games. 80% of people who viewed an interactive service did so for more than three minutes. 46% stuck with the service for more than 25 minutes.

“The Olympics are perfect for interactive television because there are so many events happening at the same time,” Andrew Thompson, BBC Sport’s head of new media, sports news and development, explained. “Before we had the interactive option, hundreds of hours of footage disappeared down a black hole.”

The 6.1 million figure beats the 4.1 million people who viewed interactive TV coverage of Wimbledon earlier this year.

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About Kanika

I started writing this blog to combine my love of animals, with my love of writing. Thanks to platforms such as Facebook, and Twitter, over recent years I began to learn more about animal welfare, and different cultural perception towards the world's wildlife. I read both stories and accounts that were uplifting and happy thanks to many organisations and individuals that work hard to help them. Comparitively, I also read and listened to many that were heartbreaking and traumatic. I didn't want to just sit back and do nothing. I wanted to help in some way, so I began this blog. The first few articles, are a combination of issues and rising concerns amongst the animal conservation community that I just wanted to share my views on - mixed are some facts and figures to help raise awareness. In recent years, however, I wanted to take a more proactive view, and rather than rely on information supplied by others, I wanted to go and experience life in the wild around the world in places such as Southern Africa, Borneo and Sri Lanka. With the environment and animal conservation becoming hot topics globally, I wanted to share my stories and accounts. Mahatma Gandhi - "You must be the change you wish to see in the world"

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