Olympics boost use of interactive TV


Olympics boost use of interactive TV

Tuesday, August 24 2004, 11:58 BST

By Daniel Kilkelly


Olympics boost use of interactive TV


Interactive TV coverage of the Olympic games has proved to be a massive success, the BBC has revealed.

A record-breaking 6.1 million UK viewers have used the BBC’s interactive service, which allows fans to choose the Olympic event that they wish to view.

The BBC’s interactive TV service is also being used for longer periods of time since the start of the games. 80% of people who viewed an interactive service did so for more than three minutes. 46% stuck with the service for more than 25 minutes.

“The Olympics are perfect for interactive television because there are so many events happening at the same time,” Andrew Thompson, BBC Sport’s head of new media, sports news and development, explained. “Before we had the interactive option, hundreds of hours of footage disappeared down a black hole.”

The 6.1 million figure beats the 4.1 million people who viewed interactive TV coverage of Wimbledon earlier this year.

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About Kanika

Having worked within the creative industries for a number of years now, I wanted to use this flare as an expression of some of my greatest passions; these being travel, writing, environmental and wildlife conservation and learning about new cultures from all around the world. I have loved and been fascinated by wildlife and nature from a very young age. I follow the work of many organisations and charities that work tirelessly towards conserving the Earth's wildlife as well as rescuing them from often extreme cruelty and tragic conditions. Mahatma Gandhi once said, "You must be the change you wish to see in the world". So, I wanted to use this blog as a way of conveying my own narratives, observations and experiences of all the natural beauty that this Earth has to offer.

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