Avast! Me booty has been Looted!

Pirate Bay Logo

Pirate Bay Logo


With the Pirate Bay trail at a close, now would be a good time to reflect and ask ourselves is it just an over-glorified and over-populated search engine or an illegal form of sharing?

For legal reasons I wont tell my own beliefs, however what I do know is that if Pirate Bay wins it will justify the millions of illegal downloaders and “torrentors” all around the world.

Pirate bay owners believe they are a modern day Robin Hood, by freeing creative content from the shackles of copyright.

The stats speak for themselves, IFPI estimates that the piracy rate of downloads last year was around 95 percent with over 40 billion files illegally shared in 2008. So by making a point with one site will have little impact on downloading.

Torrents are a great way to access content form different countries literally within hours of Broadcast. I have friends-of-friends-of-friends…..who will download the next desperate housewives a day after it has been shown in the US. The world is become a smaller place and no matter how you restrict content, like sites such as Hulu, you have a whole ocean of content for you swashbucklers to raid and receive you bounty! and pirates will always be their, its just an evolution of content consumption and freedoms to content.

So don’t belay, grab your grog and don’t get marooned or it’s to Davy Jones’ Locker with ye!



500 million Virgin Pieces!

Virgin TV

Virgin TV

No, before you inform the authorities about some kind of Virgin mass sacrifice in the woods of Wisconsin or something, I’m talking Internet TV…..calm now? Good.

So what’s 500 million the pieces? This is the pieces of broadband video content last year viewed on virgin, with the BBC’s iPlayer accounting for almost 20% of programmes watched!! Wow, that much! Yes!

This once again re alliterating the push of Internet TV as a forerunner in the way in which we consume TV now.

This is all coming with news of last months crash of Kangeroo, the joint venture between BBC, ITV and Channel 4 which has left the channels to rethink their strategies, with channel 4 following suit with an online version of its 4oD service.

Although I think the BBC is just cushy where it is….who knows perhaps somesort of TV integrated with the Internet might come along to help?….

The Internet saves the day!…


Crufts, that beloved dog show broadcast on the BBC for more than 40 years, will/was not this year, due to claims that it bred unhealthy dogs.

However that didn’t stop Crufts who looked for the help of Sunset+Vine, who will produce a live television feed to be shown on the Crufts site: www.crufts.org.uk free of charge and a catch-up video-on-demand service costing £1.99 per day or £9.99 for complete access until the service is closed at the end of March.

So once again the internet steps in when TV cant or in this case won’t. Another example of how we have found and been given more ways to watch television on an interactive level.

Give that dog a bone!


TV is evolving…

Internet Television

Internet Television

Yep, you heard me just like in natural selection, those that don’t evolve to adapt the new environment simply get left behind or are picked of one by one by it’s stronger rivals and predators.

What do I mean by this? Well let me explain.

With the launch of Samsungs new internet-enabled TV in partnership with Yahoo in the spring, which basically allows users to access the Internet while watching TV, we have to ask ourselves how true is the idea that TV broadcasting will move to the internet. Well it’s true in some sense as we have seen with the BBC’s own Frankenstein iPlayer, BBC themselves were even surprised. Although VOD services have clinched it back as we have seen in the previous blog on iPlayers virgin success.

However, we still go to the internet to reach those out limits which the TV cannot provide…..until now.

It seems the physical TV is trying to reclaim it’s top spot by incorporating the internet into its new wardrobe of features. It doesn’t stop there Myspace has also revealed it is to be the First Social network on TV.  The new TV application framework called the Widget Channel, co-developed by Intel and Yahoo will make it possible for internet streams to come through the television.

MySpace users will be able to “receive friend updates, read and reply to messages, receive friend requests, publish status and mood updates, see updates from friends and browse profiles and photos”

The Samsung and Yahoo partnership means viewers can access a wide-range of web-based channels or websites powered by the Yahoo Widget Engine through a TV set.

But how will this change anything? Will we still run to our computer to watch youtube or visit our favourite social networks leaving the television gathering dust or with this change will the TV once again be cool and unneglected?

Is this an evolutiuon that reflects it’s envirmoent or simply an aethic modification to better itself and stand out. Is it more peacock than eagle?

Freeview Bid War has begun..

I read on “Media Week“, one of “Brand Republic” magazine sites, that a slot has opened up on the free-to-view platform “Freeview“.

The channel slot is set to create a multimillion-pound bidding war between different broadcasters. The reason for this is Freeview is now the UK’s most popular digital TV platform.

2007, Q4, UKs 60 million TV sets (not homes, Ofcom figures)

2007, Q4, UK's 60 million TV sets (not homes, Ofcom figures)

Ofcom’s Digital Television Update for Q2 2008 revealed that there are 16.7 million Freeview homes in the UK, boosted by sales of more than two million DTT set-top boxes or integrated digital TV sets.

The other reason is that unlike cable and satellite, channel slots on Freeview are scarce because of a lack of bandwidth on digital terrestrial TV.

Arqiva, which operates two of the six multiplexes (known as muxing, a term used to refer to a process where multiple digital data streams are combined into one signal over a shared medium) that make up Freeview, said the new channel would be available for use by February. The deadline for bids is 22nd October.

I believe Freeview is definitely the future of digital television as we are already seeing, with the arrival of Freeview+, allowing viewers to do exactly what Sky+ does but for free, means it holds strong grounds in the digital tv battleground.

Freeview Advert